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Wendy Ballard

General Manager NZ

Zip Co 

Wendy is a customer centric, passionate, and financially astute commercial leader, current GM of Zip NZ previously had adventures at The Warehouse Group, 3M, Samsung, Ogilvy and Jim Beam.

SESSIONS

Day 2

2:00

Panel: Leveraging Data to Meet Evolving Customer Needs

  • Harnessing data analytics optimises product and service offerings to meet evolving customer needs and preferences

  • Utilising real-time data analytics to address customer concerns and optimise their experience across all touchpoints

  • How brands can stand out by employing data analytics to deepen insights into customer behaviour

  • Driving personalised experiences through customer journey analytics to identify and address pain points


Moderator: Bryan Ng, Chief Data & Analytics Officer, New Zealand Trade & Enterprise

Wendy Ballard, GM NZ, Zip Co

Wayne Armstrong, GM Transformation, Placemakers

McLeish Martin, General Manager - Customer, Immigration New Zealand, Ministry of Business, Innovation and Employment

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