Wayne Armstrong
GM Transformation
Placemakers
SESSIONS
Day 2
2:00
Panel: Leveraging Data to Meet Evolving Customer Needs
Harnessing data analytics optimises product and service offerings to meet evolving customer needs and preferences
Utilising real-time data analytics to address customer concerns and optimise their experience across all touchpoints
How brands can stand out by employing data analytics to deepen insights into customer behaviour
Driving personalised experiences through customer journey analytics to identify and address pain points
Moderator: Bryan Ng, Chief Data & Analytics Officer, New Zealand Trade & Enterprise
Wendy Ballard, GM NZ, Zip Co
Wayne Armstrong, GM Transformation, Placemakers
McLeish Martin, General Manager - Customer, Immigration New Zealand, Ministry of Business, Innovation and Employment