As a CX Strategist, Liz Pinfold Reed helps brands distil compelling consumer insights that drive exemplary CX roadmaps.

Her forte is diving into buyer behaviour, psychology and tech innovation to support creative ideas fueled by people-data.

A global CX and Data Planning Director at creative agencies BBDO, Proximity, MRM & Havas, Liz has worked on everything from Infant Formula to Infrastructure.

Notably, she blueprinted the first Single Customer Views for Unilever and Visa. Her favourite projects have been prototyping scalable CX programes for Dove and GM Europe. Flexing insights to consider different perspectives through myriad cultural lenses, channels, and technologies has been wild.

Liz now runs Good CX in NZ following tenure in London, Singapore, and Beijing. Decoupling insight-led planning from creative agencies, her CX consultancy gives brands unbiased, external planning and strategy they can execute.

She coaches leaders to clarify the value exchange between consumer and brand as the key to satisfaction.