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Jonathan Barnett

Head of Experience Design | Lending and NPS

ASB Bank

For over 10 years, Jonathan has designed experiences that create positive behaviour change for customers and drive engagement and retention for companies. He's been lucky to do this in multiple geographies, industries and languages. From helping launch startups in the Bay Area, to setting CX strategy for Latin America’s largest bank to his current role as Experience Design Director at ASB Bank.

SESSIONS

Day 1

2:30

Panel: Designing for Emotion: Creating Memorable and Meaningful Customer Experiences

  • Identifying key touchpoints and moments in the customer journey where emotional connections can be fostered

  • Storytelling Techniques: Crafting narratives that resonate with customers' emotions and values to enhance engagement

  • Incorporating prime cx elements to create immersive experiences that leave a lasting impact


Moderator: Ashleigh Whitmore, Creative AI Lead, Global Brand, JLL

Jonathan Barnett, Head of Experience Design | Lending and NPS, ASB Bank

Nicola Chrisp, Head of Customer Engagement, Toitū Te Whenua Land Information New Zealand

Meghan White, General Manager, Service Design and Implementation, Te Pou Ohumahi Mātauranga | Education Workforce

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