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Cherise Chin
Head of Enterprise Design
Westpac
SESSIONS
Day 1
2:30
Panel: Designing for Emotion: Creating Memorable and Meaningful Customer Experiences
Identifying key touchpoints and moments in the customer journey where emotional connections can be fostered
Storytelling Techniques: Crafting narratives that resonate with customers' emotions and values to enhance engagement
Incorporating prime cx elements to create immersive experiences that leave a lasting impact
Moderator: Cherise Chin, Head of Enterprise Design, Westpac
Jonathan Barnett, Head of Experience Design | Lending and NPS, ASB Bank
Nicola Chrisp, Head of Customer Engagement, Toitū Te Whenua Land Information New Zealand
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