Globally experienced Chief Design and Experience Officer, Avi's understanding of the intersection of research, design, and digital product development has allowed him to help organisations create consistently engaging and innovative experiences across channels.

Not afraid to rock the boat a little, Avi believes in relentlessly advocating on behalf of the customer, to help organisations build CX capabilities that are greater than the sum of its parts.

Most recently, Avi was Chief Design Officer at Macquarie Bank, where he helped build and operationalise the Research, Design and CX capabilities, before which he worked with reputable organisations such as Amazon, Telstra, and Visa to name a few.